The Regional Sales Manager is responsible for sales and short and long term strategy development and execution relative to the profitable growth of this business in the Municipal and Industrial arenas in the Central and Western Canada. This person must have a strong sense of sales and business development leadership and have the ability to challenge and evolve existing industry practices.

KEY RESPONSIBILITIES:

• Participate in formulating business development goals, marketing plans and sales strategies.
• Assess market potential and product positioning for APG-Neuros products and services;
• Set up own sales strategies to enter these markets; sales approach, pricing, account penetration, competitive reviews and counter actions.
• Evaluate and define economic justification and positioning of our product on customer projects,
• Develop and grow partnerships and strategic alliances with strategic customers.
• Define business development opportunities and prepare plans to effectively reach the customer base in the municipal and industrial markets.
• Effectively manage customer relations to grow customer loyalty.
• Provide leadership as it relates to brand image, marketing activities, exhibitions, promotions and sales support material.
• Develop, in concert with other members of the management team, the long and mid-term sales forecasts in terms, annual deliveries and market penetration of these markets.
• Direct sales campaigns strategy and approach; act as capture manager for major programs and conduct all activities including proposal preparation to win those programs.

QUALIFICATIONS:

•  An engineering and Business degree.
  Business-to-Business sales experience in Industrial and Municipal markets.
• Knowledgeable in government municipal and/or industrial procurement processes.
• Proven track record in marketing, sales and business development.
• Has led and won a major campaign in a complex environment.
• Has dealt with OEM in developing sales campaign, alliances, and partnerships.
• Over five years experience in a similar position.
• English, knowledge of French or other languages is an asset.